How Green Is that? 4 Tips to spot Green Washing In Advertising

Are these guys ‘green washing’ you?

Green washing, loosely defined, is a transparent attempt by a company to promote their ‘sustainable business practices’ so you buy more of their products. Examples of green washing are everywhere-from Clorox’s Green Works to Wal-Mart’s PR dept. publicizing its sustainability goals. With that said, our team here at ecoLife consulting, would like to give you a few pointers to spot green washing and make sure you don’t fall for any green marketing tricks. Read more