Measuring Sustainability

As an eco-consultant, I am often asked by clients about how companies connect sustainability and green business initiatives to show that these measures result in real financial advantage. It is an obvious concern for any business focused on the bottom line. For a business, every action must have a proportionate change in its net profits and the impact of putting green business practices in place should be no different. In fact, ‘profit’ is one of the 3 principles of sustainability and plays an important role in whether or not more companies would get into the ‘green business club’.

But it is a complex question because, for one, the immediate effect of green business practices can be an increase in costs, albeit a marginal one if at all. Secondly, green business tips abound on the Internet and through green business guides and following them leads to more than one benefit in different areas. It is a task melding those benefits into a cohesive form. Read more