How Green Is that? 4 Tips to spot Green Washing In Advertising

Are these guys ‘green washing’ you?

Green washing, loosely defined, is a transparent attempt by a company to promote their ‘sustainable business practices’ so you buy more of their products. Examples of green washing are everywhere-from Clorox’s Green Works to Wal-Mart’s PR dept. publicizing its sustainability goals. With that said, our team here at ecoLife consulting, would like to give you a few pointers to spot green washing and make sure you don’t fall for any green marketing tricks. Read more

What is an ‘eco life’?

The simple definition of ‘ecolife‘ is living a life where you are aware of your impact on the planet. A life where you make choices to reduce your impacts and support companies/products/people that do likewise. Obviously that is not a perfect definition but that’s my humble opinion at 7:24am on a Saturday morning the day before my daughter’s third birthday.

When my daughter, Kaya, is my age the planet is going to probably look a lot different. It sure looks different than when I was a kid. Growing up, you could eat snow, go in the ocean after a rain, and ski until May. I remember one of my fondest memories was sitting outside of my grandmother’s house in the rain and tasting the rain as it fell from the sky. I was 5. Can you imagine that now? Read more