How Green Is that? 4 Tips to spot Green Washing In Advertising

Are these guys ‘green washing’ you?

Green washing, loosely defined, is a transparent attempt by a company to promote their ‘sustainable business practices’ so you buy more of their products. Examples of green washing are everywhere-from Clorox’s Green Works to Wal-Mart’s PR dept. publicizing its sustainability goals. With that said, our team here at ecoLife consulting, would like to give you a few pointers to spot green washing and make sure you don’t fall for any green marketing tricks. Read more

LEED certification program pros & cons for green services & consulting firms.

To LEED or not to LEED

One of the biggest debates in the green building movement seems to be whether to pursue LEED certification. LEED certification by the US Green Building Council in theory is a great program, however it does have some shortcomings. A few thoughts on both sides of the debate: Read more